Creating content as an architect never has been easy.
The fastest way to come up with content ideas is by using systems.
I created my content matrix in Notion.
Now, all I need to do is:
- Choose a topic
- Match it to a style
- Write a quick headline
- Repeat until you have 10 ideas
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And that’s all.
Note: The template is available in the Content Marketing Sprint.
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How I Created My Content Matrix
The 2 main elements of my content matrix are:
- The Themes
- The Styles
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The Themes
These are the topics that are related to your niche.
For example, potential themes for email marketers include:
- Email marketing tools
- Customer drips
- Email strategy
- Subject lines
- Automation
- Sales emails
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What are the things that are related to your particular niche?
List them.
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The Styles
These are the styles and structures of content that you can use.
For example, here are 8 common styles that I use:
- X vs Y: Comparing two things
- Listicle: Listed points, i.e. ‘5 best ways…’
- Observation: Simply making an observation
- Motivational: Motivation related to your niche
- Actionable: Teach people how to do something
- Analytical: Break something down into the data
- Contrarian: Say something that is against the grain
- Present vs Future: Way we do something today vs future
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Now I have my themes and styles; I can rapidly create content using my templates.
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I discuss my content matrix in detail (and much more) in the Content Marketing Sprint.
A multi-step system for creating a high-quality newsletter and 6-12 pieces of high-performance social media content each week. Get all my systems, templates, and more.
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My advice to create a content matrix:
🎓 Tired of your amazing architectural work going unnoticed? Step up your game with the Marketing – Content Sprint. Learn how to create and share content that showcases your expertise, engages your audience, and sets you apart in the industry.
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